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Shell Helix Brand Activation

Automotive Excellence Through Retail & Workshop Branding

Client: Shell (Helix Motor Oils)
Year: 2023-2025
Location: Baghdad & Erbil, Iraq
Category: Automotive Brand Activation

Project Overview

Brandkom delivered comprehensive retail branding solutions for Shell Helix across Iraq, creating a powerful brand presence from automotive workshops to retail locations and service centers. Our end-to-end approach ensured consistent brand messaging and increased product visibility.

Retail Signage

Large-scale illuminated signboards and outdoor signage for motor oil retail locations featuring bold Shell Helix branding

Workshop Branding

Complete interior branding for automotive workshops including wall graphics, product displays and service areas

Product Displays

Custom shelving units and display racks that showcase Shell Helix motor oil products with maximum visibility

Service Center Activations

Complete retail activations with branded materials that create immersive Shell Helix experiences for customers

Services Provided

Outdoor Signage & Illuminated Signs

  • Large-scale illuminated signboards
  • LED lighting and weatherproof materials
  • Bold Shell Helix branding with Arabic text
  • Professional installation and maintenance

Workshop Interior Branding

  • Complete workshop interior branding
  • Wall graphics and branded work areas
  • Service counter displays
  • 50+ workshop locations branded

Product Display Solutions

  • Custom shelving and display racks
  • Motor oil product showcases
  • Branded point-of-sale materials
  • 200+ retail display units

Service Center Activations

  • Complete retail activation programs
  • Automotive service center branding
  • Customer experience enhancements
  • 30+ service centers activated

Project Results

Our comprehensive branding approach delivered measurable results for Shell Helix across Iraq, establishing powerful brand visibility and increased market presence in the automotive sector.

80+
Workshop Locations
300+
Display Units
50+
Service Centers
150+
Signage Installations

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